What is SEO (Search Engine Optimization)?

Search Engine Optimization (SEO): There are many ways to generate traffic on your blog or website which include Social Traffic, Organic Traffic, and Referral Traffic. Organic traffic is the best source of traffic.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO is a process with the help of which we optimize our blog or website in such a way that it ranks at a higher position on the search engine, and can gain organic traffic on the website.

Whenever we need to search for something on the internet, we use a search engine. In fact, 75% of people worldwide use Google as their primary search engine. Apart from Google, Yahoo and Bing are also widely used search engines. Through SEO, we can position our blog or website at the top of search engine results.

We use keywords to search anything on search engines. The result that we see in the search engine for our entered keyword is based on its ranking. For which keyword, the result which comes first is called number 1 in the rank. Every site on the Internet is trying to remain at the no. 1 position in the search engine.

Types of Search Engine Optimization (SEO):-

 

 

Generally, SEO is divided into two types:

On Page SEO – This refers to all the optimization techniques applied directly to an article while writing it. For example, using proper headings, maintaining content quality, strategic keyword placement, and adding an optimized title and tags are all part of on-page SEO.

Off page SEO – The off-site methods that we implement to improve the rank of the website on the search engine, in which mostly link building activities are used, are called off-page optimization.

SEO Important factors

Search Engine Optimization (SEO)

• Content quality is a very important factor of SEO. If the quality of your content is good then visitors will come to your site and search engine will automatically provide high rank to your site.
• Keyword placement is also an important factor of SEO. We should place relevant keywords at specific intervals in our posts.
• Visual content on a website, such as images and videos, makes it easier to read. Visual content attracts visitors more than text.
• Backlink is a part of off page optimization and plays a very important role in increasing the rank of the site on the search engine.